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At the close of the US markets on Wednesday, AMC Entertainment Holdings Inc (NYSE: AMC) was trading at US$ 62.55, up by 95%. In after-hours, another 5%+ gain is likely.

The growth in AMC's price began in earnest last week, with the price rising from US$12.38 to US$26.12. This week has been just as intense, with the previous two day's booking noteworthy rises of 17% and the 95% mentioned above.

GameStop Corp (NYSE: GME) also experienced a considerable jump in price over the same time frame, up by 56.5%. As of Wednesday closing, the original meme stock was trading at US$282.24.

What's driving the AMC price spurt?

While on its way to pre-pandemic patronage, the world largest Cinema company is undoubtedly not inspiring investors purely with its fundamentals. Rather, I suspect that investors are inspired by the recent media reports detailing the phenomenal losses that short sellers are continually racking up.

On 26 and 27 May, it was reported that GME and AMC short sellers lost $618 million and US$754 million on respective days, as the meme stocks rallied. Last week alone, AMC short sellers lost US$1.2 billion. These numbers are incredibly intoxicating for short squeezers.

Short Sellers losing hundreds of millions after AMC stock rally!

short sellers

Is it just me, or is there more mainstream reporting of the short sellers' daily losses more frequently?

While I believe there is an uptick, I don't think these reports were the initial catalyst of the current run-up in price seen in GME and AMC. However, I believe it is spurring meme investors to increase their positions in the stocks and push past the 'natural' short squeeze price of the stocks.

If what short squeezers believe will eventuate in the mother of all short squeezes (MOASS), the extra price paid for each stock right now will be immaterial to them. Likewise, if short squeezers can inflict a little more pain on hedge funds along the way, then the cost incurred for another turn of the screw appears to be entirely worth it.

Please note, BlackBull Markets do not offer the option to trade AMC or GME. However, we do offer exposure to the major US indices and stocks such as APPL, TSLA, MSFT, etc.

Can't stop, won't stop, GameStop

In the early 1600s, Tulips first arrived on the shores of Holland from Turkey. The flower was exotic, beautiful, and nothing like any other flower that grew in Holland at the time.

You're probably looking at around $30-50 Million worth of Tulips (in 1637)

Tulips and Gamestop

Like Turmeric was to the UK before exploring India, Tulips became an extremely exclusive and highly luxurious status symbol. It was stated that "it was deemed a proof of bad taste in any man of fortune to be without a collection of tulips." Tulips became a thing to have to "keep up with the Joneses" at the time. Therefore the middle class started to collect tulips to portray this image of wealth.

This demand and love for tulips inflated the cost of tulips bulbs, with the rarest tulip bulbs in the year 1636 going for $750,000 in today's money. However, many Tulips ranged from $50,000 - $100,000. At this point, Mania ensured. Individuals who held extremely rare Tulip Bulbs saw their assets increase in value just by having it. People believe the stock price could never go down and that "the passion for tulips would last forever."

Individuals started buying tulips on leverage and began to use derivatives in hopes that they would profit from borrowed money. However, as confidence started to waver, Tulip owners started offloading as fast as possible. This meant people with derivatives were selling at a lower price they bought it at, desperately trying to offload so they could pay their creditors. By 1638, Tulip Bulb prices returned back to normal.

Gamestop with a 1,800% Rally - in 28 days

Does this sound like a familiar story? GameStop, an American video game retailer, traded below $6 for most of 2020. It currently sits at $347. Is this the Tulip Mania all over again? Not quite.

Can't Stop, Won't Stop, GameStop

The context of how we came about to a company that had a short float of over 80%, reversing to generating 1,800% in 30 days, is a convoluted one. Long story short, a Reddit community of retail traders on the subreddit called WallStreetBets thought of a simple but genius way of pumping up the price on stocks relatively cheaply: Induce a short squeeze.

Original GameStop Bull making over $22 Million on $12 strike price calls expiring Jan 2021

With over 80% of Gamestop's stock short, the WallStreetbets community decided to purchase near-dated call options to induce a short squeeze while continuing to buy more call options, pushing the price higher and higher. This is akin to what Jordan Belford did in the Wolf of Wall Street and deceiving investors. However, the difference is that this time, not one person can be put to blame. Plus, its not illegal to speculate. It's like a social pumping and dumping scheme using options – without the dumping. The question arises, why?

GameStop Phenomena is just funny

I believe I am young enough to understand why this is happening and understand why older, more seasoned institutional investors don't. The reasoning also shows why it's quite different from Tulip Mania.

The unique concoction of cheap access to the equity and derivative markets, combined with lockdowns & stimulus checks and the rise of social media boards such as Reddit, has fueled young, money hungry, and humored retailed traders to enter into these risky trades because it's merely funny. No fundamental analysis is involved, just fun.

That's the difference between the Tulip Mania and Gamestop Mania – Tulip investors were doing it for the prestige, with the benefit of wealth. However, with Gamestop? The Redditors are doing it because it's humorous – it's funny to them buying a near-broke stock and pumping it up, even if they lose all their money. It is almost like the capital they inject into the market is the cost of entertainment.

There is no doubt a lot of the retail traders investing in Gamestop will lose money. However, that's the fun of it.

My brother was caught in the GameStop Mania – I woke up early for work this morning and saw him wide awake on his trading account buying these heavily shorted stocks "at times where me and my friend thought it was the funniest."

GameStop Phenomena isn't going to stop at GameStop

Will we see more of this in the future? Probably. Will people continue to lose money? Most likely. Will some people make a lot of money? Of course. Is this the financial world we live in? Yeah, it is.

I believe that investing should be accessible to everyone and anyone willing to put their money to work. Many people share this idea. That's why low-cost brokerage started to become popular. However, the bi-product of this is that phenomena like this eventually occur when retail traders throw away any fundamental analysis and game the system that large and rich institutions help create. This phenomenon is the antithesis of "Markets can stay irrational longer than you can stay liquid," however, this time, the market is a bunch of retail traders, and the "you" are the large, fundamentally drive hedge funds that are short.

With that said, Fundamental analysis will slowly come back into play. The Markets will gradually become rational again – the retail traders' confidence will waver, and derivatives will slowly come due. Prices will once again come crashing down as they did with Tulips in 1638. That's where the comparisons continue with the Tulip mania and this GameStop mania.

However, Tulips were only one exotic flower that the citizens of Holland could get their hands on.

There are many stocks out there. The question isn't when is GameStop going to crash – the question is, What stock is next?