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About us

Based out of Auckland, New Zealand, we bring an institutional trading experience to the retail market.

What is fundamental analysis?

What is fundamental analysis?

Fundamental analysis involves looking at the security from a financial and economic point of view. Typically, Fundamental Analysis is a method of determining a security or products real market value. Usually, traders and investors tend to look at the longer-term view of the market, looking at financial statements and economic data such as market share, industry growth, competition, business cycles and regulation. Therefore, this type of analysis is probably not suitable for shorter timeframes.